I was tasked with creating a concept for Brights.io's annual design conference. The theme provided was "Year of the Tiger". Using their base brand elements and color palette, I created a conceptual visual identity system for the event, pulling together forms and elements that communicated a nod to the theme. The result was an abstract form that pulled from the Brights logo, mimicking a striped "eye of the tiger" to fit the team. By reducing the visual to just 5 elements, creating a type ramp, and pairing it with a color palette, I was able to create a tight visual identity system that scaled across multiple assets for digital and print.