Chapters 1–3 primary visual expressions for Global Engineering Days (GED), Intuit’s flagship bi-annual coding event for the engineering and design community. We developed 3 unique themes that served as the creative direction for each of the next 3 GEDs. Laddering back to the creative container “Out of this world”, we narrowed down to:

​

1. Space Exploration– "Your mission: To boldly code"

2. Portals– " A rip in the daily grind continuum"

3. Rainbow Road (à la Bifröst): "We're on the road to beautiful code"

​

All three themes carried connective tissue that became chapters of Intuit’s "Out of this world" story to inspire and galvanize the global engineering community as one global tech team.